Villajoyosa, also known as La Vila Joiosa, is one of the most charming destinations on the Costa Blanca. Located between Benidorm and Alicante, this seaside town captivates visitors with its colorful houses, historic old town, and relaxed atmosphere by the sea. If you’re planning a getaway to the area, today we’re sharing what to see in Villajoyosa so you don’t miss a thing.
We’ll also recommend things to do in Villajoyosa and a route through its old town, one of the most picturesque in Alicante province.
1. Villajoyosa old town: A walk through history and color
If there’s one place you can’t miss, it’s Villajoyosa’s old town. Declared a Site of Cultural Interest, it preserves its medieval layout with narrow cobbled streets, flower-filled balconies, and the iconic colorful houses that give the town its identity.
What to see in Villajoyosa’s old town?
- The Renaissance Walls: remnants of the old fortifications built to protect the town from pirate attacks.
- The Church-Fortress of the Assumption: an imposing Gothic building with defensive features. The interior is sober, but well worth a visit.
- Plaza de la Generalitat: the heart of the old town, perfect for enjoying a drink on a terrace and soaking up the local atmosphere.
- Historic graffiti: some facades still feature hand-painted messages from the past — authentic pieces of local history.
Walking through this area is like stepping into a postcard — ideal for photography lovers or anyone who enjoys relaxed strolls with a historic touch.
2. Playa centro: sun, sea, and palm trees
Among the top things to see in Villajoyosa, Playa Centro is a must. This wide stretch of golden sand is lined by a beautiful promenade full of bars and restaurants.
With its Blue Flag status and full amenities, it’s perfect for a relaxing swim or sunbathing with views of La Vila’s colorful skyline.
3. The colorful houses promenade: Villajoyosa’s icon
One of the most photographed spots in the town is the seaside promenade, where the colorful houses create a truly unique scene. These homes once helped fishermen recognize their house from the sea — today, they’re a symbol of the town and a key tourist attraction.
Tip: Visit at sunset — the golden light enhances the vivid tones of the facades for a magical experience!
4. The fishing port and fish auction
Villajoyosa still preserves its strong fishing tradition. If you enjoy maritime culture, head to the fishing port in the late afternoon, when the boats return and the fish auction comes to life. You’ll get a close-up look at the local lifestyle and the freshest catch of the day.
5. Valor chocolate museum
Did you know Villajoyosa is also famous for its chocolate? It’s home to the historic Valor chocolate factory, one of Spain’s best-known brands.
At the Valor Chocolate Museum, you can learn about the company’s origins, the traditional chocolate-making process, and, of course, taste their delicious products. A sweet and cultural stop for all ages!
6. San José tower and roman remains
History buffs will love the Roman heritage in Villajoyosa. The San José Tower, a funerary mausoleum from the 1st century AD, is one of the best-preserved Roman structures in the Valencian Community.
Also visit the Vilamuseu (Municipal Museum) to explore archaeological finds from the area, including sunken shipwrecks and objects from the Iberian and Roman periods.
7. Walk along the Amadorio river
Looking for something different among the things to do in Villajoyosa? Take a peaceful walk along the natural surroundings of the Amadorio River, which flows into the sea right next to town. A perfect place to relax and enjoy a greener landscape.
8. Hidden coves to enjoy
Beyond the main beach, Villajoyosa boasts several charming hidden coves worth discovering. Some of the most recommended:
- Racó del Conill Cove: crystal-clear waters and a peaceful setting, ideal for privacy seekers.
- Mallaeta Cove: perfect for those who enjoy a more natural and unspoiled beach.
- El Xarco Cove: set beside a watchtower, great for combining a swim with a touch of history.
You can visit them all in one day, but we recommend staying longer to truly enjoy what this beautiful area has to offer. Rent a holiday apartment in Villajoyosa and experience it at your own pace.
9. Local events and traditions
If you’re visiting Villajoyosa in the summer, don’t miss the town’s famous Moors and Christians Festival, declared of International Tourist Interest. Over several days, the town comes alive with parades, fireworks, simulated sea landings, and a festive atmosphere you’ll never forget.
10. Day trips from Villajoyosa
From Villajoyosa, you can enjoy easy day trips to other great destinations nearby:
- Benidorm, just 10 minutes away by car, with its lively urban vibe, theme parks, and beaches. And if you’re planning to stay longer, find the best holiday rentals in Benidorm.
- Alicante, with its Santa Bárbara Castle and beautiful old town.
- Cala de Finestrat, perfect for travelers seeking seaside peace. There’s so much to love, a day trip won’t be enough, rent an apartment in Finestrat and take your time to enjoy it.
Villajoyosa: A Hidden Gem on the Costa Blanca
Whether you’re looking for beaches, history, tradition, food, or just a charming place to unwind, Villajoyosa has it all. Its old town, with its colorful houses and seafaring spirit, will win you over from the start.
Now that you know what to see in Villajoyosa, it’s time to plan your visit. And if you’re looking for a place to stay, apartamentosfinestrat.com has ideal options near Villajoyosa, Benidorm, and Cala de Finestrat — perfect for an unforgettable Costa Blanca getaway.